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P&G Anti-Sexism Shampoo Ad to Debut in US

Labels Against Women created by Pantene.

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By: TOM BRANNA

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The Pantene ad where a woman with thick, shiny hair encounters workplace sexism is coming to the US. The spot, Labels Against Women, launched on Nov. 9 in the Philippines, but quickly went viral worldwide after Sheryl Sandberg called it “one of the most powerful videos I have seen.” Procter & Gamble, Pantene’s parent company, has begun purchasing ad space for it in US, which means that if you’re one of the millions of people who’ve seen it online, you’ll probably see it again on TV. The m...

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